The brief
A building supplies business with two websites: a WordPress site for the business and a Shopify store for online orders. Every month they publish a new specials flyer, and every month that flyer needed to turn into a specials page, a blog post and posts on their Google Business Profile. Done by hand, it’s the kind of job that quietly eats an afternoon every month.
What I did
I built a repeatable workflow around the flyer. The flyer goes in, and out comes the full set of monthly content: the specials page update, a blog post written for local search, the structured data that helps Google read it, and the Google Business Profile posts. A second, search-focused article goes out only when there’s a topic worth ranking for.
Alongside the content, I looked after the technical side of both sites: maintenance, security, Google Search Console and traffic monitoring.
Where it’s at
The monthly job went from a scramble to a routine. When the business changed hands in 2026, the whole system was handed over to the new owners with the same team in place, so nothing had to start from scratch.