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Smart growth for busy owners.
Strategic websites, AI and paid media, built to work together instead of bolted on later. Strategy first, then a fast build, then systems that keep running.
Built to work together.
- Strategy before execution
- Conversion-focused website builds
- Booking, lead and system setup
- SEO and Google Ads for qualified traffic
- Fast launches using modern tools: AI and automation
Ideal for property, travel and booking businesses, service businesses, construction and real estate, consultants and founders and clinics and wellness.
Workflow automation
The repetitive work your team does every week, handed to systems that run on their own.
- Voice AI agents that answer, qualify and book
- Lead intake, approvals and publishing pipelines
- Docs and Sheets to your website and socials, automatically
- Notifications and light checks so nothing slips
You get A small set of automations that save hours every week.
AI content strategy
A clear plan for what to publish, where, and why, before anyone writes a word.
- Positioning, messaging and a topic map
- Content calendar and distribution plan
- A “what to publish” playbook
You get A two to four week plan you can start on straight away.
Content production
One good piece of content turned into many, in your voice, with a human edit.
- Long form into short form: blog, email, video, social
- On-brand drafts using AI plus human editing
- Light SEO: titles, intros, internal links, descriptions
You get Ready-to-publish copy, or scheduled for you as an add-on.
Websites and ecommerce
Fast, secure sites that turn visitors into enquiries and sales.
- Business websites built to convert
- Custom web apps using automation or low-code tools
- Shopify stores with secure checkout and product setup
- Connections to your CRM, bookings and payments
You get A website or store built to turn visitors into paying customers.
Google Ads
Campaigns that bring in qualified leads without burning your budget.
- Keyword research and campaign setup
- Ad copy written for high Quality Scores
- Conversion tracking and ongoing tuning
You get A managed campaign that drives leads and sales without wasted spend.
Analytics and iteration
A monthly look at what is working, what to scale and what to stop.
- What to scale and what to stop
- Topic and channel return checks
- A monthly improvement checklist
You get Insights and next actions to sharpen your digital strategy.
Retainers, not one-offs.
I work on a retainer basis, with a minimum of three months. Real results take consistency, not quick fixes. Think of it less like hiring a freelancer for a task, and more like having your own independent digital consultant who’s committed to solving your business problems.
I’m an independent contractor with a fully equipped home office, registered in Australia, and available for remote work or contract engagements worldwide. Ask me for my portfolio and case studies.
One focused hour where you can ask me anything about your business strategy, paid ads, automation or general digital chaos. I value my time (my cats and I run a perfectly functional board meeting system), so this is for owners who are ready to decide and act.
Probably not the right fit if…
- You’re looking for the cheapest option or a quick template site
- You only want design, with no interest in strategy or results
- You expect instant results without putting anything behind the system
- You want someone to “just run ads” without fixing the foundations
I am a fit if you want clarity, long-term thinking and a setup that actually earns its keep.
Got a process that eats your week? Let’s fix it.
Tell me what your team does over and over. I’ll show you what can run on its own, what it would cost, and what you’d get back.