About me, in a few words. Promise.

Night owl turned morning person. Occasionally, I still do late-night meetings. Chronic overthinker.

Digital marketer by accident, and by choice since 2011.

I started as a freelance writer and evolved into a conversion-focused web consultant. Today I build websites that sell, then back them with smart ads, automation and systems that actually pull their weight. I’ve worked through every algorithm update, every platform shift and now the AI wave. I know what changes, and I know what doesn’t.

Most business owners know they should be using AI. They just don’t know how, or they’ve tried, felt overwhelmed and quietly gone back to doing everything manually. That’s where I come in.

A quick personal aside: people often ask if I’m Chinese. I identify as Filipino by ethnicity, but I have Chinese roots on my father’s side. I have enough features to pass as Chinese, but I can’t speak Mandarin. I live in Australia and consider it home, which probably explains why my identity and perspective don’t fit neatly into one box.

But you didn’t come here for my life story. You’re here because you want a website that converts, marketing that makes sense, and someone who’s been doing this long enough to know what not to do.

Perfect is the enemy of paid. Start before you are ready.